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This site had the following in the web page, "Goetz quoted in Bankrate article on Reverse Mortgages." We noticed that the web site stated " I wish I could give you one best practice thats optimal for every family, but its more complex than that, says Joseph Goetz." It also stated " Our model of service is recognized across the country as exemplary. Simply put, we strive to provide our clients with an old-fashioned kind of client service, a level of service that is a rare commodity in business today. Goetz honored for pro-bono work." The header had Fee Only Financial Planner as the highest ranking keyword. It was followed by Athens Georgia, Athens GA, and Financial Advisor which isn't as ranked as highly as Fee Only Financial Planner. The next words the site uses is Financial Planning. Investment was also included and will not be seen by search engines.